Emus, a battery management system manufacturing company that serves the lithium-ion industry has moved its first U.S. office to Greenville’s Merovan Center.

The sales and customer support center at 1200 Woodruff Road, Suite A3 will be used to market the company’s services to battery pack assemblers, OEMs and integrators around the world.

“We see tremendous potential in the United States because electrification is growing rapidly in the U.S. and in all western markets,” Vaidotas Rutkauskas, CEO of Emus USA Inc., said in a news release. “And many factors came together in choosing the Upstate: South Carolina is famous for engineering companies, home to major OEMs, the closest time zone to Europe, and a balanced cost of living with ease of access to international airports. We look forward to the future, to pioneering new technologies, and continuing to bring more value to our customers.”

The Lithuania-based company was established in 2010 as a scale-up born out of a hobby and draws from 10 years of experience developing hardware design and proprietary software algorithms.

Emus Co-founder and CEO Mindaugas Milasauskas was the first in his country to convert an internal combustion engine car into electric vehicle and register it for street-legal driving, thus igniting what a startup specializing in customizable solutions for the e-mobility, robotics and energy storage sectors.

The company chose to come to the U.S. to capitalize on the growing e-mobility, robotics, energy storage and maritime industry markets in North America and to provide more immediate support for its existing customer base.

Emus also partnering with Lithuania’s Kaunas University of Technology to conduct applied academic research on advanced machine-based learning algorithms to improve battery-cell life span.

“EMUS is another example of the Upstate’s growth opportunities: technology that enhances our manufacturing environment, sustainable solutions, and international companies looking to tap into North America’s dynamic market,” John Lummus, president and CEO of Upstate SC Alliance, said in the release. “And as the first Lithuanian company to enter our region, we’re delighted to welcome EMUS and look forward to watching them grow.”